Video on the web is a hot trend on the Internet today.Not just pure video for entertainment such us cute kitty videos or fart videos, but promotional videos as well.
In fact, almost every website in this world can benefit from a short concise explanatory video. A lot of people create their own demo videos but the problem is that most of the time these videos are either too long or too boring.
Recording your voice and computer screen for 5 minutes going over your website features may seem like a cost effective way of having a video, but unless you really know what you are doing, you will most likely end up with a glorified power point presentation that nobody will want to watch.
A demo video can only really help if it is well done, has a very clear message, is short, and entertaining at the same time.
There are three main benefits that a good explanatory video can provide.A good demo video will help you:
Why you Need an Explainer Video
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales
Higher Conversion Rates
According to a recent survey conducted , 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Clarify the Objective of Your Service or Product
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Generate Increased Interest in your Product
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published ,over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Better Rank’s in Google Search Result’s
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.