Before starting your company brochure design you need to know the following points.

Brochure design is a task that can require weeks of time on the part of a graphic designer. It involves a lot of planning, visualization, brainstorming for the artist. Interaction with the client and an understanding of the target viewer’s mindset is also required for this kind of work.

Brochure works as a highly effective tool. A careful combination of colors, fonts and images go into the making of a great brochure that would captivate the target audience. A well-designed brochure grabs the attention and speaks out the inner strength of your company and also gives clear-cut description of your product and services.

Brochure Design is a powerful offline marketing tool that can give a huge fillip to a marketing campaign if it can be employed properly. As it represents the brand image of an organization, you need to make it look as impressive as possible. It should have a clean structure and should not include a wide array of graphic elements just for sake of giving it a different look. The purpose of designing a brochure is to establish a visual combination with the visitors through the use of images, text and symbols. Since it is a compilation of a number of different graphical elements, you need to be a little careful while designing a corporate brochure or professional brochure.

Keep It Simple: You need to master the art of keeping a design simple. It may sound easy enough but it might appear nerve-wracking. Keeping a design simple yet interesting is the most difficult job since you will not have many options in hand. You need to reply on your designing skills.

About Alignments: A rare visual twist can be given to a brochure by using different alignment in different pages. However, you should not try out this half-heartedly because the result can be disastrous. You need to sketch out a plan before making a stride further in that direction and if possible try to gather some strength by checking out the designs of other famous brochure designers.

About Color: There is no point of designing just using one color. You can make your brochure look good and impressive by adding different varieties of colors. However, you should not use bright color profusely. You should try them out as sparingly as possible.

About Fonts: Shun use of wacky fonts as far as possible because people might hard to go through them. Try some common fonts such as Ariel, Georgia or something of that clan so that your brochure appears attractive as well as readable.

Make It Unique: This is what you should give utmost priority. The design of the brochure has to be unique because cheap imitation cannot play constructive role in enhancing the brand and public image of an organization.

Use of Catchy Headline and Complimenting Image
The headlines used in a brochure should always be eye captivating and you should insert pleasing images with it. This is done because people mainly notice these two things first and then moves on to the rest of the information. However, make sure that the basic benefit or the unique selling point remains highlighted at the front page.

Brochure is mainly designed for reflecting a company’s objective, professionalism and competence. In the true sense, it energizes the prospect of an organization and thus contributes in the profit maximization. Being a promotional tool, brochure can drive the prospective clients to know more and more about your company.