There are lots of reasons why you should keep your website updated but for the Small and Medium Enterprise owner (SME) the most important reason is this: if you don’t your bottom line will suffer. Traffic will decline, your search engine ranking will drop, visitors will stop finding you and sales will decrease.
Many business owners employ an website promotion company to do website updates on their behalf. Some tips to help your website on top of mind and ensure it stays fresh and appealing to potential customers.
Promote your service
If you’re running new promotions or campaigns ensure they feature prominently – allocate space at the top of your home page or even a separate page dedicated to current promotions.If people don’t know about them how can they take advantage of them?
Keep your website pages light
Ensure your pages load quickly; large images or video can radically slow down the speed that a webpage loads. Visitors expect to get information quickly when they visit your site and will be turned down if they have to wait for it to load. Conduct regular updates to review how fast it performs.
Write blog to get that competitive advantage
A blog is one of the best online marketing tools a small or medium business possesses but a blog’s useless if it hasn’t been kept updated. If you haven’t posted in a while it’s time to get your blog writing straight away.
Promotions, company updates, industry news, case studies and how to’s are all great topics for blogs and will give your customer a reason to keep coming back to your site.
If you schedule some time every month to check your website pages, making sure everything works and is updated, you’re guaranteed to attract new traffic, be revisited by old customers and, of course, make those important conversions.
Keep a constant check on website foryour analytics data
What is the point of doing all this work if you can’t measure if it worked or not. You need to get familiar with your websites google analytics. You don’t need to become some analytics nerd but understand the fundamental areas to which you, as business owner, need to pay attention to.