Businesses and professional companies use presentations to inform, educate, motivate and persuade internal and external audiences. They build presentations into sales, training and internal communication programs, using the power of words and images to engage their audience and retain attention. A well drafted presentation also demonstrates professionalism and helps to reinforce an organization’s corporate image.

To keep in pace with the rapid changes happening in the global market, large companies make sweeping changes to the look, feel and message of its marketing communications. Additionally, different departments also create communications that vary greatly in quality, failing to reflect the changed face of the organization.

Look at the scenario inside a company where thousands of marketing or sales executives work in hundreds of marketing wings. Due to miscommunication among the marketing team, each of them uses different PPT templates that care less for reflecting the corporate colors.

Such a situation would lead to misrepresentation of the company’s corporate identity among the employees as well as to the customers across the globe. And there arise a demand for standardization of marketing tools & technology. In such state of affairs, big organizations with enormous marketing wing seek the help of standardized marketing tools called Marketing Collateral Kits. The in-depth researches conducted on Collateral Kits by Corporates testify that, this Kits are capable of providing the continuity that marketing communications needed.

Flexibility of usage

Flexibility is an important benefit of presentations. You can change content quickly and easily to incorporate new information or to modify a presentation for different audiences. If you are making a presentation on company capability to prospects in different market sectors, for example, you can incorporate sector-specific content for each client. That makes presentations more flexible than a printed medium, such as a corporate brochure, which would be expensive to modify.

Consistency in communication

Creating a standard presentation helps to ensure that different people in a company communicate information in a consistent way. A presentation provides a framework for communicating information about products, services or companies in a structured way. The presentation should include bullet points or prompts to remind the presenter to emphasize the most important points.