Print Design is sustainable, effective and powerful. Print, a renewable resource, has the ability to be customized, targeted and sent to qualified segments of your target audience. Print also brings marketing results. Not only does print drive online inquires, but including a print component in your campaign also increases the probability that a potential customer will make a purchase when they visit your brand’s website.

Print Design is sustainable, Paper comes from trees, a renewable resource. Additionally, of the trees harvested for production, only 11 percent of the trees are used for producing paper. While the number of trees used for the production of paper is small, the print and paper industry are largely responsible for the fact that today there are 20% more trees in the United States than there were on the very first Earth Day, held in April 1970. Finally, print is the only marketing medium that has one-time carbon footprint. All other media —television, online, radio, mobile — all require energy,

Print Design is effective.Print brings results. Print can break through the clutter of the mass amount of digital messages. Additionally, over 60 percent of people feel that they’d prefer to receive a direct mail piece from a brand over any other form of media.

The print design industry is one of the largest industries in the world — a $640 billion industry that drives $3.8 trillion in related services, it’s bigger than the auto industry and 18 times bigger than the video games. Print is powerful, print is effective and print is sustainable.

Personalized Direct Mail

Many marketers wonder, is personalized direct mail really worth the extra work that goes into creating unique messages for specific segments of your target audience.  The simple and short answer?  Absolutely.
Not only is direct mail a powerful form of communication that can break through the digital clutter, but an Epsilon Channel study showed that 73 percent of people prefer to receive personalized direct mail communication from brands that they’ve had a previous interaction or relationship with in the past.

A Print is Big study showed that email response rates have dropped over the past decade and that direct mail has increased over the last ten years.  In addition, a IBISworld survey showed that consumers’ responses to direct mail is expected to continue to grow over the next five years by another 2 percent.  Not only does personalization of a direct mail piece increase your engagement and response rate, but by including interactive technology such as QR codes, or Quick Response codes, you’re more likely to see an increase in response rates.

Interactive technology can see a 27 percent higher engagement rate than direct mail without QR codes or personalized URLs (according to a Pitney Bowes study.)  Finally, 4.4 percent…  that is the response rate for direct mail that is personalized or include interactive technologies.  Conversely, email sees only a 0.12 percent response rate.

Direct mail is powerful — personalized direct mail is even more engaging and gets higher response rates.