As a graphic designer we are constantly challenged to stay on top of your game. To be a good designer we must be aware of the ever changing design trends. We add value to the clients overall marketing by knowing the latest trends in fashion, color, typography, and design. Design trends change year to year. In 2014 the shift has been towards simplicity and visually soothing designs. In this article I will highlight the top graphic design trends in 2014.
Whenever trends change, one of the most prominent modifications comes in color patterns. In 2014, colors have become flat, pastel colored, and not so loud. The leading color of the year. Pantone is a the standard for color trends and picks a particular color “Color of the Year”. They are important because fashion designers, graphic designers, florists, and many other consumer-oriented companies follow Pantones publications to help guide their designs.
Goodbye Bank Gothic, Lobster, Arial, Georgia, and Helvetica! In 2014, there are many popular fonts and styles. Some font styles to highlight are handwritten fonts, flat design typography, mix & match typography, retro, and large type. Above are a few fonts that are new and fresh which highlight some of the new graphic design trends in 2014. Awards offers excellent free fonts to play around . Fonts such as black jack, glamor, streetwear, fairview, lakesight, boomtown deco, nexaand wolf in the city.
Various design trends of the past come back in style. Retro 70′s and 80′s are back and have been popular for a few years now. The design style is simple and minimal with bold graphics. Colors are bold or faded with instagram like filter quality. Neon colors and black are prevalent.
Illustration was popular in 2013, and you can expect to see more of the same in 2014. I believe there will be more hand drawn illustrations. With infographics being so popular, illustration has been the preferred choice of design. This trend transcends into web, print, and apparel design. Illustrations add a fresh feel to any design that a stock photo simply does not. People typically can point out the stock photo like a sore thumb in the crowd.