Video production has become one of the fastest growing marketing medium today and it is no longer exclusive for Fortune 500 companies. More and more businesses are realizing that video production is a very effective advertising technique when carried out correctly. It follows that companies the …
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In this post we have rounded up some of the best creative advertising that has made people look at it twice. To really stand out among others, the idea should be unique and out of box. If you are investing in a print advertisement and if you …
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A style guide is a made by designers, usually for either other designers or other people within an organization to know how to use the assets that have been designed for that company.
A style guide is important because it helps keep your brand consistent. It …
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Infographics is a mixture between graphics and information.But combines graphics and information in a fun, digestible way. Often you'll find statistics that are complimented with charts, but together they tell a story.Infographics is a way of representing the information formthe graphics. It is one of …
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For any logoto be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the logo, it’scolour and the typography. This ensures that the …
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A lot of designers and creatives overlook the need for a brand style guide — something that gives a clear set of rules for how the marketing materials online,
Style guides can save you time, money, and tons of frustration down the road, making your marketing materials …
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The user interface plays one of the most important roles in determining how successfully you can attract and retain the users by making the UI easy to use, efficient and enjoyable. With decision making being increasingly influenced by the online medium, it’s scope is extended to …
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Guideline Identify and clearly articulate the primary goals of the Web site before beginning the design process.
Before starting design work, identify the primary goals of the Web site (educate, inform, entertain, sell, etc.). Goals determine the audience, content, function, and the site’s unique look and …
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