CORPORATE VIDEO PRODUCTION GUIDELINES

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Video production has become one of the fastest growing marketing medium today and it is no longer exclusive for Fortune 500 companies. More and more businesses are realizing that video production is a very effective advertising technique when carried out correctly. It follows that companies the world over are searching for ways in which they can benefit from this trend.

Videos can help clarify information while establishing your image to your target audience. You will also find that people are more engaged with videos than any other form of presentation. Corporate video production will also allow you to be more creative, encourage sharing, provide higher exposure for your business, and it is not only easier but is also much more affordable than other presentations.

These kinds of sharing abilities will also allow you to share your corporate video production to your clientele even when they cannot make it to a meeting or presentation. This will still allow you to share your message without interruption.

1  Define your target audience –The first guideline is straightforward. Define your target audience, and then refine this definition for even more effective results. You will want to ensure that the message you are sending to your audience is specifically tailored to them.

2  Emotional connection with your audience –The second guideline can sometimes be easier said that done. You need to create an emotional connection with your audience. This is normally done through a story and will make your corporate video production not only memorable, but allow your audience to properly relate to your message.

3  Seeing is believing- Guideline number three takes us back to kindergarten as well as the days of show and tell. Corporate video production is the best way to show your audience your message rather than just talking about it. Talking points are nice but seeing is believing.

4  Solve your Customer Problem – Number four is one of the most important and you may need to remind yourself about this from time to time. The corporate video production should show the client what they want to see, it is about them and not you. They want to hear how you will make their lives simpler and solve problems for them.

5  Show your unique personality- Finally, number five, show your character and not just your work. Clients already know all about what you do, they want to hear about your values and viewpoints. Don’t be afraid to show your unique personality to separate you from the rest of the competition.

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